Statistics for Marketing and Consumer Research

Very important book -- Dr Ibrahim Alsahouly * drupal *
A very useful book for exersices. -- Dr Marusya Smokova * drupal *
I recommend this book in my Marketing Research Course as well as Consumer Behaviour course. It′s well written, with a good balance between statistics and marketing practice oriented knowledge. It covers practically all the fields of marketing research problems linking them with appropriate tools of analysis. My students like this book on condition that they have basic knowledge on statistics. -- Dr Pawel Kowalski * drupal *
A valuable supplemental textbook for the research methodology course for undergraduate students. -- Dr Umit ALNIACIK * drupal *
I recommend undergraduate students who attend research methodology courses. -- Dr Umit ALNIACIK * drupal *
Certainly appreciated the exercises at the end of the Chapters, allows the students to practice the elements discussed in the text. -- Mr Andy Hayward * drupal *
Excellent text to supplement standard textbooks for marketing research courses. -- Mr JOSEPH CROUSE * drupal *
A very well written textbook. For students in a master program it is the right book and offers sufficient insights. As it is written in English and the course is taught in German it is adopted as a recommended book for the students. -- Mr Simon Brach * drupal *
A comprehensive text.
The supplementary lecture slides and SPSS examples add considerably to the level of understanding. -- Mr Tony Butterworth * drupal *
This is a very good book for current 3rd year student you are carrying out their dissertations in marketing and consumer behaviour. -- Mrs Kacy Mackreth * drupal *
I recommend this book for students in courses for Media Research, specifically Media Management Research. -- Ms Johanna Mavhungu * drupal *
This adds that little bit extra information about statistics to a more general textbook on marketing and consumer research. I will use the book as a recommended source for those students who wish to progress a little further with quantitative analyses. -- Professor Paul Hackett * drupal *