Constructing Effective Questionnaires

"Robert A. Peterson’s work is undoubtedly the finest discussion of this key subject since Stanley Payne’s ‘Art of Asking Questions.’ This is where the quality of research begins, and in the rush to new survey technology, the art and science of asking questions is often lost. Must reading for all marketing majors as well as those who want to choose marketing research as a career." 

-- Tony Adams * Marketing Research Magazine *
some interesting insights, though very little of use or application for the majority of students on our course -- Miss Marie-Claire Blundell * drupal *
The book is quite comprehensive and covers all the grey areas of interest in drafting questionnaires and my students are desirous of it. It is indeed a step by content approach to practical generation of questions for investigations -- Mr Peter Chiamogu * drupal *
Very well-constructed resource as both an undergraduate reference start-point on questionnaire design and for selective mining of topics as a refresher. -- Mr Philip Bright * drup